Cookie Policy

1. Why We Use Cookies

We use cookies to:

• Keep you signed in to your account
• Remember your preferences and settings
• Understand how you use our platform
• Improve our services and user experience
• Provide personalized content and recommendations
• Analyze site traffic and performance
• Detect and prevent fraud and security issues

2. Types of Cookies We Use

2.1 Essential Cookies

• Authentication cookies: Keep you logged in and secure your session
• Security cookies: Protect against unauthorized access and security threats
• Load balancing cookies: Distribute traffic across servers for optimal performance

2.2 Functional Cookies

These cookies enable enhanced functionality and personalization:

• Preference cookies: Remember your settings (language, theme, layout)
• Feature cookies: Enable specific features you've requested
• Watchlist cookies: Store your saved stocks and mutual funds

2.3 Analytics Cookies

These cookies help us understand how visitors interact with our platform:

• Usage tracking: Pages visited, time spent, navigation patterns
• Performance monitoring: Page load times, errors, and technical issues
• User behavior: Feature usage, click patterns, and engagement metrics

We use services like Google Analytics for this purpose. These cookies are anonymized and aggregated.

2.4 Marketing/Advertising Cookies

These cookies track your browsing habits to show relevant advertisements:

• Ad targeting: Show relevant advertisements based on your interests
• Remarketing: Display ads to you on other websites
• Campaign measurement: Track effectiveness of marketing campaigns

3. Specific Cookies We Use

4. Third-Party Cookies

We use services from trusted third-party providers that may set their own cookies:

• Google Analytics: Website analytics and performance monitoring
• Payment Processors: Secure payment processing (Stripe, Razorpay)
• CDN Providers: Content delivery and performance optimization
• Social Media: Social sharing buttons and widgets

These third parties have their own privacy policies and cookie policies. We encourage you to review them.

5. How to Manage Cookies

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings:

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Cookies and site permissions → Manage and delete cookies

5.2 Cookie Preferences

You can customize your cookie preferences on our platform through the cookie consent banner or your account settings.

6. Do Not Track Signals

Some browsers support "Do Not Track" (DNT) signals. Currently, there is no industry standard for interpreting DNT signals. We do not respond to DNT signals, but you can manage cookies through your browser settings as described above.

7. Local Storage and Similar Technologies

In addition to cookies, we may use other technologies such as:

• Local Storage: Store data locally in your browser for improved performance
• Session Storage: Temporary storage that clears when you close your browser
• IndexedDB: Store structured data for offline functionality

These technologies serve similar purposes to cookies and are subject to the same controls.

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices. We will notify you of significant changes by posting the updated policy on this page and updating the "Last updated" date.

9. Contact Us

If you have questions about our use of cookies:

10. Learn More

For more information about cookies and online privacy:

• All About Cookies
• Your Online Choices
• Network Advertising Initiative